The art market
has been bubbling with record sales during the year 2013 in Asia, New York and
London thanks to highly sought contemporary art pieces or ancient Chinese
calligraphies and objects to present rosy prospects for 2014 but behind such
heavenly screen lay the dire fact that the traditional market is nearing its
death.
Such assumption
might be dubbed as ridiculous but a clear analysis of the art market clearly
shows that its development relies mainly on the active participation of about
3000 billionaires around the world who have engaged in intense battles to
acquire what are described as the best art pieces of today under the auspices
of cunningly driven marketing operations driven by the leading auction houses
and galleries.
Mesmerized by the
prospect of making consistent profits for what they buy and anxious to enhance
their social status, most of these billionaires who know little about art have
needed the help of advisors in order to reap the best pieces offered on the
market thus allowing the big auction houses and galleries to register incredible
returns.
Now, paintings
and works of art valued at under 100,000 USD seem not worthy to buy on the
market where many 18th Century pieces of furniture fail to sell at
over 1000 USD in Paris or elsewhere, meaning that tastes have drastically
changed in less than a decade. As a result, many antique shops in Europe or in
the U.S have been forced to close due to a lack of customers.
Still, the medias
have been blindfolded in hailing the good astonishing results recorded on the
art market whose good health has usually depended on the activity of average
dealers now about to disappear.
For instance, the
ratio of unsold lots in Paris and elsewhere has often been negative during the
year 2013, a fact that remained unnoticed so far especially as it was
counterbalanced by several good results achieved for the rare pieces offered on
the market.
In fact, scores
of antique dealers in France have been giving up their activity during the past
year while the ongoing economic crisis has affected many of their counterparts
in Europe and in the U.S to leave the art market in the hands of Christie's,
Sotheby's, some Asian auction houses and the big galleries selling mainly
contemporary pieces.
Thus, the
traditional art market is set to die to leave the place to a private club
formed by those billionaires who have transformed it into a kind of casino for
themselves with the big auction houses and galleries serving as croupiers and
from where true collectors are progressively barred.
In this respect,
several important art critics have already denounced the transformation of the
market which has become the ground for erratic speculative purchases on the
part of wealthy people who have little consideration for aesthetics in art.
Until the death
in 1973 of Pablo Picasso, a true artist by essence, the art market was at that
time a modest entity where prices were somewhat stable. Then came Andy Warhol
and his marketing concept whereby art could be multiplied with the help of
assistants, a scheme that worked beyond dreams to pave the way to a flurry of
records prices recorded on the market during the 1980s.
The fall of the
Berlin wall was later accompanied with emergence of newly rich Russian buyers
who helped the market reach a new status. Then came the incredible economic
development of China which produced new billionaires in almost no time.
As a result, the
art market was deeply transformed under the rule of major auction houses and
galleries while the traditional market frequented by true art lovers was
progressively left in ruins.
Now, what will
happen in the art market in the new year after the incredible returns made by
Christie's and Sotheby's in 2013 ?
It is not difficult to predict that the big auction houses will be more aggressive than ever to win new
clients among the billionaires of the planet while they'll increase their competition
with major dealers. They respectively recorded 1 billion USD and 925 million in
2012 and even more in 2013 to the dismay of many gallery owners whose future is
now at stake.
The secondary
market has already paid a heavy price following such fiery offensive which for
instance saw Christie's offering pieces directly from artists in their November
2013 sale of ink works in Hong Kong. A sign that the battle against dealers is
going to grow intensely in 2014.
In addition,
Christie's will try to increase its share of the market by taking advantage
of the problems met by Sotheby's with Dan Loeb, its shareholder who has been aggressively campaigning for deep managerial reforms. As a result, Sotheby's has been losing ground in its battle against
Christie's following the departure of Tobias Meyer while Bill Ruprecht, its
president, has been quite unsettled by Loeb's attacks.
The other pending
question is about those billionaires who might decide to sell pieces they
acquired five or ten years ago in order to make the profits they expected but no one knows whether their moves will have positive effects on
the market since auction houses will have to keep its momentum.
Auction groups
are therefore forced to consolidate their returns at the highest level of the
market after neglecting secondary sales of pieces sold between 100 and 15,000
USD to let online entities such as
E-Bay or Amazon grab a big share of this sector.
Auction groups
thus did not play the game in favour of art lovers in choosing to sell highly
priced pieces to a restricted panel of clients to whom they offered incredible
guarantees while seeking to sell some lots with the help of guarantors
offering a minimum price on these before their sale.
With such practices, Christie's, Sotheby's
and other big groups have been engaging themselves into a dangerous battle with
the prospect of being confronted to some deranging snags as this happened with
the Poly group of China which recorded over 40% of unpaid lots by buyers who failed to abide by their bids..
Finally, in courting billionaires whose
respect for art is simply considered through the prism of profit and in turning their
backs on true collectors, the major auction groups have blatantly taken a risk
in transforming for good the art market into a branch of the financial world.
Adrian Darmon